Peter Siebert

An independent Broadcast Industry advisor and a guest speaker at Shanghai Jiao Tong University, Dr. Peter Siebert career spans 35 years. He has held various positions within the Broadcast industry, most recently he was the Executive Director at the DVB Project Office in Geneva, where he was responsible for all organizational and technology related aspects of the DVB.  Prior to this he was with Siemens AG, where he was influential in the design of the end-to-end IPTV and set-top box solution; at SES-ASTRA he was instrumental in the introduction of digital television via satellite, for Europe, based on the DVB/MPEG-2 standards; and at Philips Kommunikations AG, he managed digital audio and visual transmission. 

His involvement has been in all aspects of audio-video transmission such as video transmission over telecommunication networks (PDH/SDH), satellite and IPTV networks. He was responsible for several ETSI specifications in the area of satellite transmission, as well as for DVB standards.  He holds several patents for various aspects of audio and visual data transmission. 

Dr. Peter Siebert received his M.Sc. degree in 1984 and his Ph.D. degree in 1989 in physics from the University in Frankfurt, Germany.  In addition, he holds a degree in economics from the University in Hagen, Germany and an MBA from the Open University Milton Keynes, UK. He is a Senior IEEE Member and 2022-2024 Adcom member of IEEE Broadcast Technology Society (BTS