IEEE Young Professionals Events
Date: April 12, 2021
Time: 12:30 - 14:00 CET
Presenters: Peter Siebert, Broadcast Industry Advisor & Madeleine Noland, President of ATSC
The first television broadcasts around the world started more than ninety years ago, turning quickly into the preferred medium for media entertainment at home, replacing radio and movies. Those were hectic days for the broadcasting engineers facing daunting challenges day in and day out to satisfy the growing audience demands. Since those first decades, the broadcasting industry has fostered many cutting-edge technologies related to all the fields involved in a communications system implementation such as planning, channel coding, video coding, and wireless transmission, to name a few.
Standardization is a necessary precondition for the success of any technology that relies on interoperability among multiple diverse systems. Without these specifications in place the broadcast and consumer industry as we know it today would not be possible. Television and broadcast have come a long way, and Standards Development Organizations (SDOs) must stay ahead of the marketplace needs. We advanced from black and white to color, from analogue to digital broadcast, and now with the rise of mobile devices, streaming services, 5G and more, broadcasting must again move forward to meet the changing landscape. How will we consume media in the future? Will we still receive information and entertainment via terrestrial, satellite or cable broadcast? How are these systems evolving to bring the most value to businesses and consumers? How are SDOs leading the transformation?
In this webinar, you will have the opportunity to hear from two of the main players in standards development on recent advances in the broadcast industry: Madeleine Noland, current president of ATSC, and Peter Siebert former Executive Director of the DVB project. They will discuss the importance of the standardization process in an international and connected landscape, the main contributions of broadcasting to the data/media delivery in current affairs, the role of terrestrial broadcasting in a mobile, on-demand world, and the future prospective of broadcasting. In addition you will learn about the relevance of standards for the industry and insights on standards development.
This IEEE BTS webinar is a University and Industry exchange. A conversation highlighting challenges and benefits; discussing technology, applications, market demands and standardization. As the broadcasting industry continues to evolve at an incredible pace, it generates new challenges and opportunities. Discover your career in the future of broadcasting.
- BTS Young Professionals Workshop, University UNIRC Reggio Calabria
- IEEE BTS Young Professionals Workshop, Bridging the Gap Between Cellular and Broadband Wireless 17-18 November 2016, The Performance Engineering Laboratory of Dublin City University, Dublin, Ireland
- BTS GOLD Event on Riverboat, 5 June 2013, IEEE International Symposium on Broadband Multimedia Systems and Broadcasting (BMSB 2013), West London, United Kingdom
- 2nd IEEE BTS - GOLD Workshop - on Next Generation Broadcasting, 4 - 6 March 2013, University of Cagliari, 09122 Cagliari, Italy
- IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, 27-29 June 2012, Seoul, Korea
- 1st IEEE BTS GOLD Workshop - Future of Broadcasting, 6-7 March 2012, Ghent, Belgium
- BTS GOLD Member Evening Event, 8-10 June 2012, IEEE International Symposium on Broadband Multimedia Systems and Broadcasting, Erlanger, Germany